We Are Building World
Redefining Brands
We are building multiple world-class brands—each engineered with the same obsession for quality, trust, and performance. Every brand is created with a clear purpose, a defined niche, and uncompromising standards, ensuring it earns authority rather than attention.
At the heart of everything we do is people. We focus on real needs, honest solutions, and experiences that make life a little better. When customers choose our brands, we want them to feel confident, supported, and happy with that choice.
Ray Oboite
CEO
I lead the vision and overall direction of the company, guiding the growth of multiple brands across different markets. I’m responsible for setting strategy, making key decisions, and ensuring every brand is built with quality and consistency.
Michael Babatunde
CMO
I lead the marketing strategy across all brands, focusing on positioning, growth, and brand identity. I’m responsible for how our brands are seen, felt, and remembered—across channels, platforms, and customer touchpoints.