2025 Statement
Solid Group Sales Performance Throughout The Year
CEO Statement
2025 has been a strong year for our business and an important step forward in our long-term vision. A major focus in 2025 has been our investment in intellectual property. We allocated significant resources to strengthening our IP portfolio and improving our products at a fundamental level. These investments were made with a long-term mindset of making sure BrandEcommerceGroup positions its self as a leader in key verticals.
Continued Strong Customer Feedback Across Multiple Of Our Brands
Achievement Of Amazons Choice On Several Brand Positions
Sales performance in 2025 has been particularly strong across key online channels and we have broadened a multi channel strategy that includes Direct Websites, Amazon and eBay. These platforms remain central to our strategy, and our efforts to optimise listings, pricing, fulfilment, and customer experience have translated into stronger sales and improved reviews. Achieving Amazon’s Choice on core products has been a standout milestone, validating our focus on quality, reliability, and relevance.
Looking ahead to 2026, we are setting clear and measurable targets. Our primary goal is to accelerate growth while maintaining operational discipline. We aim to increase total revenue by at least 50%, driven by deeper penetration on existing channels and the launch of new products across our strongest brands. Operationally, 2026 will focus on scale and profitability. We are targeting improved margins through better supply chain optimisation, stronger supplier alignment, and continued improvements in fulfilment and logistics.
Iyere Oboite
CEO